How could we get people talking about a brand of butter during the 2018 FIFA World Cup? What’s the connection between butter and soccer? Well, if butter improves everything it touches, Laive butter, the best-selling brand in Peru, needed to do something about the "butterfingers" phrase, used to criticize bad goalkeepers. So, we started looking for the worst ones to send to the World Cup, where they could learn from the best. Because Laive's butter makes everything better—even a bad goalkeeper.
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