How could we get people talking about a brand of butter in the middle of the 2018 FIFA World Cup? What is the relationship between butter and soccer? Well, if butter improves everything it touches, we needed to do something about the "butterfingers" phase that is used to criticize bad goalkeepers, so we started looking for the worst of them to send to the World Cup and can learn from the best. Because Laive's butter makes everything better, even a bad goalkeeper.
-click the video below-